29ROOMS immersive show by REFINERY29

Visual artwork + Art direction
Client: Refinery29

I was commissioned by Refinery29 to craft four expansive posters for the acclaimed immersive exhibit, 29Rooms, which attracted 25,000 attendees in September 2018. These striking, carnival-esque artworks, designed for the Moxy Hotels (28th room), served as the focal point for the Moxy Freak Flag Show. Leveraging popular Moxy perks, I reimagined them as captivating and eccentric characters within the realm of a freak show, creating bold, engaging, and selfie-friendly installations.