RACHEL VAN DER NACHT
Creative Director + Visual Artist based in NYC. Clients include Adidas, Refinery29, Nike, Konbini, Equinox, Puma, Livy.
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Sohogrand & Roxy Art Direction

Located in Soho, the Soho Grand Hotel is a legendary hotel with 353 guest rooms, ten suites, two penthouses, and an iconic nightclub, the Club Room, which is showcased in my NIGHT EMPERORS art project — a series of illustrations of nightclubs, with all the owners, bartenders, artists, performers, and hopeless insomniacs that make the Downtown Manhattan life so special.

After my project became viral on IG and became an Inside Out collaboration with JR, Sohogrand purchased me both the Sohogrand and Baby Grand giant collectors artworks to showcase them permanently at the Soho Dinner and Baby Grand club. They commissioned me to design their VIP membership card and their holiday cards as well.

HOLIDAY CARDS FOR SOHOGRAND & THE ROXY HOTEL

Creative Direction + Illustration
Client: The Roxy Hotel

Following the NIGHT EMPERORS's viral success online and my collaboration with JR, Soho Grand Hotel acquired the giant collector artworks representing both the Soho Grand and Baby Grand clubs. These captivating pieces find a permanent home, enriching the ambiance of the Soho Dinner and Baby Grand clubs. Additionally, I had the privilege of designing their holiday cards—comprising illustrations and IG animations—and crafting their exclusive VIP membership card.